A student strongly desires a particular tablet but has no realistic ability to purchase it. Under the lecture's definition, which statement is most accurate?

The student is automatically part of the target market because desire is enough

The student is part of the market because all people with needs form a market

The student is an organizational buyer

The student is not currently part of the effective market because a market requires both desire and ability to buy

Classify these factors in order: strong internal R&D capabilities; rising customer demand; a new restrictive law; outdated internal software.

Opportunity, strength, weakness, threat

Strength, opportunity, threat, weakness

Strength, threat, opportunity, weakness

Weakness, opportunity, threat, strength

A household earns $90,000 before taxes, has $68,000 after taxes, and has $15,000 after paying for necessities. Which statement is correct?

$90,000 is disposable income and $68,000 is discretionary income

$68,000 is gross income and $15,000 is disposable income

$68,000 is disposable income and $15,000 is discretionary income

$90,000 is discretionary income and $15,000 is gross income

Which set contains only the major components of competition identified in the lecture?

Barriers to entry; power of buyers and suppliers; existing competitors and substitutes

Company mission; employee morale; organizational culture

Inflation; consumer confidence; discretionary income

Product; price; promotion; place

A fee is disclosed in technically legal fine print, but the company deliberately designs the page so most customers will miss it. This action is best classified as:

Unethical and necessarily illegal

A company changes price in selected test markets and measures the resulting unit sales. Which statement is correct?

Sales are the independent variable and price is the dependent variable

Both price and sales are independent variables

The study is descriptive because it occurs in a real market

Price is the independent variable and unit sales are the dependent variable

Marketing Exam 1 — Simulation #2 (Hard Mode)

A harder, scenario-based simulation matching the professor's Exam 1 format: 27 multiple-choice questions and 2 AI-graded short answers. Covers Chapters 1, 2, 3, 4, 5, and 8, with extra emphasis on the concepts missed on the first attempt.