How clearly defined is your ideal customer?

A validated, data-backed profile we actively use

How often do customers say your offer is exactly what they needed?

Almost always — we have strong proof

How predictable is demand for your product or service?

Strong, growing, and predictable

Do you have a repeatable way to generate new leads?

No — leads come by chance or referral only

Some referrals plus occasional effort

One channel that works reliably

Multiple channels with a predictable cost per lead

Do you track where your leads and customers come from?

Full attribution with conversion data

How strong is your brand presence in your niche?

Known and respected in our niche

A go-to name with an engaged following

How well documented are your core processes?

Documented, automated where possible, and followed

If your sales doubled next month, could you deliver?

Yes — our systems can absorb it

How dependent is the business on you personally?

The team handles day-to-day; I handle strategy

It runs smoothly without my daily involvement

Do you know your profit margin per product or service?

Yes, precisely — and we monitor it

Do you know your customer acquisition cost (CAC) and lifetime value (LTV)?

Never used them in our business

Heard of them, but don't track them

We track both and use them to decide

How much cash runway or reserve do you have to fund growth?

3+ months, or access to growth capital

What's your role in this business?

Senior leader, but I don't own the business

Advisor or coach scoring this for a client

Is Your Business Ready to Scale? The Growth Readiness Scorecard

Pouring fuel on a business that isn't ready just makes the cracks bigger. This 12-question scorecard grades you across four pillars — Offer & Market Fit, Marketing, Systems, and Finance — and shows exactly where to focus before you scale. 📈